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Wednesday, 23 July 2014

French firm puts new face on Ethiopian wine

The French beverage giant Castel, which bottled its first batch of Ethiopian wine this year, is helping change the way outsiders view the country and doing its bit to boost government hopes of attracting foreign investment.

Beyond the donkeys on a potholed road in southern Ethiopia, is an unexpected sight  -- vineyards bursting with merlot, syrah and chardonnay grapes ripening in the African sun.

The scene is more reminiscent of France's Beaujolais region than this corner of the Horn of the Africa, which for many still conjures images of famine, poverty and war.

"People outside Ethiopia may know of the drought 10 years ago," Industry Minister Ahmed Abtew told AFP. "But when they see wine with 'Made in Ethiopia' on it, their mind automatically changes."

The French beverage giant Castel, which bottled its first batch of Ethiopian wine this year, is helping change the way outsiders view the country. It is also boosting government hopes of attracting foreign investment, key to its plans to reach middle income status by 2025.

The country's growth rates are already among the highest in Africa, hitting 11.2 percent last year according to the government, although the International Monetary Fund puts the figure at 8.2 percent.

For Castel, the ambition is merely to produce good wine, and Ethiopia is an ideal -- if surprising -- place to do that.

Source: thelocal.fr