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Video Guest: Marie-Paule Rizo (WIPO)


Monday, 05 August 2013

Video Guest: Marie-Paule Rizo (WIPO)

Video Guest: Marie-Paule Rizo (WIPO) from CTA on Vimeo.

In an interview with CTA Brussels following the Brussels Briefing on "Geography of food: reconnecting with origin in the food system" - held in Brussels on 15th May 2013 -, Marie-Paule Rizo, Head of the Industrial Design and Geographical Indications Law Section at WIPO (The World Intellectual Property Organization) highlighted the key elements for establishing a successful scheme for protecting geographical indications and traditional products. Among others, these are:

•           The willingness of producers to work together towards a common goal

•           Looking at a GI scheme as a holistic business scheme

•           Patience

Watch the video to find out more!

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