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EU: Better prices on banana market

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Tuesday, 22 January 2013

EU: Better prices on banana market

The banana market has improved since the first week of the new year, with a price level of green bananas of around 14 to 15 Euro, which is slightly higher than last year.
"There are fewer bananas coming in and it will stay like that for the coming months. This has had an immediate impact on prices. It is not that the demand is 'hot' right away, but there is an upward trend, an European importer said.
According to the importer, snow and the frost have had little influence on banana sales in the supermarkets. Also, he considers it a good thing that the banana trade is more regulated nowadays. Ecuador has disposed of some plantations for example, in order to counter overproduction. "It is getting more difficult to control the bananas on the free market. That was also much needed. Over the last few years we were only receiving cost price plus a bit on top for a few weeks a year and working at cost price for the remainder."

Source: freshplaza.com