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Promoting the quality of EU products inside and out

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Thursday, 03 May 2012

Promoting the quality of EU products inside and out

Agriculture ministers were brought up to speed on the communication on promotion measures and information provision for agricultural products: a reinforced value-added European strategy for promoting the tastes of Europe.
In recent months, the Commission has been pointing out the need to improve the EU promotion system for agricultural products in order to meet a series of challenges, namely;  promote the quality of EU products in foreign countries; make the policy more attractive; and simplify access to the schemes and strengthen the consistency of actions.
According to the Council of the EU, this communication should be followed by a legislative proposal to be published at the end of the year.

Source: Council of the EU