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Monday, 02 April 2012

EC to make agri-food more competitive

The European Commission  (EC) has recently adopted a Communication which aims to make the agriculture and agri food sector more dynamic and more competitive and to promote sustainable, intelligent and inclusive growth. Entitled 'Promotion measures and information provision for agricultural products: a reinforced value added strategy for promoting the tastes of Europe', the  Communication is the second stage of the promotion policy reform process launched in July 2011.
Speaking of  the world market, Dacian Cioloș, Commissioner for Agriculture and Rural Development, pointed out  that exports in this sector already represent more than €100 billion. “In an increasingly open world, the success of European agriculture also depends on its capacity to strengthen and develop its position. This entails new ambition for our promotion policy and putting in place a real Community strategy for optimising the use of our products”.
The EU rules in force on information and promotion in the agri food sphere were drawn up in the 1980s. They have been adapted over the years, particularly thanks to the increase in the number of quality labels. The EU budget spent on promotion under Council Regulation (EC) No 3/2008 was €47 million in 2011 and €55 million is earmarked for 2012.

Source: European Commission