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Promoting Senegalese products in the German market

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Thursday, 01 March 2012

Promoting Senegalese products in the German market

According to an article published by Sendeveloppementlocal, five Senegalese firms in the export sector of horticultural products, as well as the Senegalese Agency for Export Promotion (Asepex), took part in the 'Fruit Logistica 2012' exhibition in Berlin, Germany. According to the Asepex Press release, this event is the largest trade show in Western Europe on the trade of fresh fruits and vegetables. The participation of Senegal is part of Asepex’s mission of identifying promising markets and positioning products of Senegalese origin.
Asepex organized the participation of these companies, in partnership with the Dutch Centre for Promotion of Imports from developing countries (CBI) and the International Trade Centre (ITC). "The objective of the participation of Senegalese companies is to make direct contact with European buyers, major importers of  Senegalese fruit and vegetables”.

Source: Sendeveloppementlocal