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Monday, 24 October 2011

German food firm Kaufland supports Gambian fishery via MSC label

A four-week campaign has been launched last week in over 100 Kaufland branches with fish counters to raise awareness among the supermarket’s customers for sustainable fish consumption.

At the same time, the Kaufland campaign is supporting traditional tonguesole fishing in the Gambia. For every kilogram of fresh fish sold bearing the label of the Marine Stewardship Council (MSC) during the four-week MSC campaign, Kaufland will be donating 50 euro cents to the African fishery, thereby helping to improve the situation of fishermen in the Gambia.

In over 100 branches with fresh fish counters across Germany, Kaufland, which runs a chain of food hypermarkets throughout the country, is using posters, flyers, information panels, pennants and special product labels on its broad range of MSC-certified sustainably caught fish to raise awareness among customers for ecologically responsible fish consumption.

In the Gambia, over 500 fishermen go out every day in 250 canoes to catch tonguesole in the Eastern Central Atlantic and on the River Gambia. They catch around 1100 tons of tonguesole each year using single-wall bottom set nets.

Traditional fishing is one of the main sources of income in the Gambia. The fishermen hope to be certified against the MSC standard for sustainable fishing in about two years’ time to improve their export chances. Kaufland’s pledge will help the fishery finance the certification process.

Source: FIS Belgium