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Wednesday, 19 October 2011

European Commission launches a campaign on resource efficiency

17 October saw the launch of "Generation Awake. Your choices make a world of difference!" an EU campaign designed to encourage consumers to make resource efficiency a habit. The campaign was unveiled in Poland by European Environment Commissioner Janez Potočnik and Polish Environment Minister Andrzej Kraszewski. Its aim is to raise awareness about the need to use scarce natural resources wisely, and to encourage citizens to think about their impact on the planet when making purchasing decisions.

Environment Commissioner Janez Potočnik said: "With our economy in difficulty and our resources dwindling, it's time to start rethinking some of our habits. Using resources more carefully not only helps protect the environment, but saves money and reduces business costs. It's about using less to do more. Everyone can do their bit. We just need to wake up!"

Source: European Commission