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UK: Retailers targeted by cotton made in Africa

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Monday, 26 September 2011

UK: Retailers targeted by cotton made in Africa

The Cotton made in Africa (CmiA) initiative, which now reaches 1.6m people in five countries according to a new study, is teaming up with an ethical consultancy to try to boost its uptake by UK retailers. Cotton made in Africa works in five African countries to improve the living conditions of smallholder farmers through trade. And the Aid by Trade Foundation, which is behind CmiA, hopes Abi Rushton and her EthicalExpert consultancy will be able to open up new markets for the scheme's African cotton.

"This partnership is a huge opportunity for the initiative to break into the British market, which is known to be a leader in the field of sustainable consumerism", says Stephan Engel, responsible for sales at the Aid by Trade Foundation. "The initiative also aims at securing profitable supply chains for brands and workers," Rushton adds. We've been impressed with the reach and impact of CmiA's work on the ground in Africa and its potential commercial impact for brands."

Source: just-style.com