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Thursday, 25 August 2011

UK aid matches public donations

Public support for charity appeals will be matched pound for pound under a new scheme recently launched by the Government. The first appeal to receive support from the scheme is Save the Children’s TV fundraiser “Born to Shine”.

The UK Aid Match scheme will see the Government double money donated by the public to appeals for charity projects in developing countries, thereby giving the British public a say in how part of the aid budget is spent.

Public donations throughout the final episode of “Born to Shine” will be matched by the Government. This support will mean Save the Children can help more mothers and children get vital health and nutrition in some of the world’s poorest countries.

International Development Secretary Andrew Mitchell said: “Every day, the British public demonstrates its generosity and commitment to reducing poverty in the developing world by donating their money to appeals and charities. By matching pound for pound the money that people give, the Government and the British taxpayer will be supporting their choice and contributing to poverty reduction in developing countries.”


Source: DFID. Department for International Studies

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