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€37.6 million support for the promotion of EU agricultural products

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Tuesday, 05 July 2011

€37.6 million support for the promotion of EU agricultural products

The European Commission has approved 26 programmes in 13 Member States to provide information on and to promote agricultural products in the European Union. The total budget for the programmes, which will run for between one and three years, is €75.1 million, of which the EU will contribute €37.6 million (50%). The selected programmes cover wine, PDOs, PGIs and TSGs, organic food and farming, fruit and vegetables, horticulture, milk and milk products, olive oil and table olives, eggs, seed oil and meat. ‘European Union agricultural products are unique in their quality and diversity,’ said Dacian Cioloş, Commissioner for Agriculture and Rural Development. ‘In an increasingly open global market, it is not enough to produce excellent food and drink. We must increase efforts to communicate the standards and quality of European agricultural products to consumers. EU programmes of this kind are an effective way of helping our producers in an increasingly competitive world.’ In addition to these programmes and in light of the E. coli crisis, Commissioner Dacian Cioloş has proposed a regulatory change which will enable professional organisations to submit additional promotional programmes for fresh fruit and vegetables in the single market and in third countries by 15 August. He intends to propose an additional budget of €15 million for this initiative. These promotion campaigns could be launched by the autumn (a Commission decision is expected on 15 November 2011 on the basis of projects submitted by the Member States by 15 September). The proposed schedule will halve the usual adoption procedure associated with cofinanced programmes of this sort. Details of the practical arrangements for this initiative will be available soon.

Source: European Commission