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Wednesday, 20 April 2011

MEPs urge local orange juice consumption

Consumption of fruit juice in the EU has nearly doubled over the past two decades, mostly due its perceived benefits to health. But what is actually in your glass: is it true "fruit juice", so called "nectar" or a mixture of several ingredients? A new proposal before Parliament on fruit juices aims to improve production standards and help consumers make healthier choices. Thus a new proposal being examined in Parliament, seeks to strengthen the consumption of local products. The advantages are many, from a far lower carbon footprint to better oversight of the implementation of EU labour standards and food safety rules. […] It is worth noting that Brazilian and US producers cultivate oranges especially for processing, whereas EU producers use fruit excluded from the fresh produce market for their small size or blemishes, but which are still perfectly good for transformation into high quality juice.

Source: European Parliament