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Wednesday, 28 July 2010

Food industry's green efforts may hit price wall

The European food and drinks industry is finalising plans to measure its environmental performance but increasingly price-aware consumers might derail their efforts, the European Commission cautioned. A European round table bringing together the food industry, farmers and consumer groups has drawn up a series of 10 guiding principles to assess the environmental impact of food and drink products during their entire life cycle. The principles, agreed on 13th July, will guide the round table's future work on developing a uniform and scientifically reliable methodology for assessing the environmental impact of food and drink products. It is also meant to serve as a communication tool for companies wanting to boast their green credentials. The methodology, which is expected to be finalised by 2011, will address key sustainability challenges facing the food value chain, including climate change, resource efficiency, water use and waste reduction.

Source: Euractiv