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Tuesday, 16 March 2010

Fairtrade products, Sainsbury's gets the lead

As Sainsbury's marketing activity around Fairtrade Fortnight - the Fairtrade Foundation's annual campaign to promote Fairtrade products - is ready to start on February 22, the British retailer has recently claimed that it is the world's largest distributor of Fairtrade products. According to the supermarket, one in every four pounds spent on Fairtrade products in the UK is spent at Sainsbury's and its annual sales of Fairtrade increased by 10% to £218m compared to this time last year. Sainsbury's sells more than 800 Fairtrade products and has converted to sell only Fairtrade bananas, and all its own-brand coffee and sugar is Fairtrade as well as 85% of its own-brand tea.

Source: Green Planet

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