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Tuesday, 16 March 2010

Organic market in France keeps growing

The French organic market, which was 2,600 million euros worth in 2008, in the past year has increased between 10 and 20%, according to recent figures by the Agency Bio. "All big French retailers have given great evidence to organic products displayed in stores, in all sections of super- and hypermarkets", explained Guy Pascal, president of Agency Bio whose last figures were released in February 4. Surveys show that 46% of French consumers eat organic products at least once a month. This percentage increases each year (42% in 2007, 44% in 2008), despite the fact that the number of buyers continues to be around 39%.  Good 2009 figures point out a sort of balance between supply and demand. The increased availability of raw materials is leading to price reductions on products such as flour and organic pasta. This is undoubtedly good news for the sector, given the controversy about the level of prices and margins applied by distributors.

Source: Green Planet

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