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Thursday, 25 February 2010

Eco Bananas forces Fyffes to withdraw

Trademark action by Australian Eco Bananas has forced a large European company to withdraw its nomination for a major international innovation award. Fyffes of Germany was one of 10 companies who nominated for the Fruit Logistica Innovation Award (FLIA) 2010 in recognition of outstanding innovation in products and services. The competition is open to all companies exhibiting at Fruit Logistica and Freshconex 2010, which have commercially introduced an exceptional innovation to the market in the period from 1 November 2008 till 31 October 2009. Fyffes, which is one of the largest tropical produce importers and distributors in Europe, based their nomination for innovation on waxing the tip of their bananas to identify their organic status. They claimed 'The green wax tip of Fyffes Organic Bananas is an innovative, unmistakable and at the same time attractive indication of the organic, environmentally friendly origin of this product'.

Source: Freshplaza

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