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Wednesday, 10 February 2010

New logo selected for all EU organic products

The European Commission has officially announced the winner of the EU organic logo competition.Over the past two months,some 130,000 people have voted online to choose the new organic symbol from three finalists.The winning design is by Dusan Milenkovic, a student from Germany,who gained 63 % of the overall vote for his “Euro-leaf” logo.From July 1,2010, he organic logo of the EU will be obligatory on all pre-packaged organic products that have been produced in any of the EU Member States and meet the necessary standards.It will be optional for imported products.Other private, regional or national logos will be allowed to appear alongside the EU label.The organic farming regulation will be amended in the coming weeks to introduce the new logo into one of the annexes.The ”Euro-leaf” design shows the EU stars in the shape of a leaf against a green background. It is a very straightforward sign containing two clear messages: Nature and Europe.The winner and the winners of the second and third prize will be honoured by the European Commission's Directorate-General for Agriculture and Rural Development at an official award ceremony that will take place in Brussels in July 2010. The three winners will receive prizes of 6000 €, 3500 € and 2500 €.

Source: FreshPlaza