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Tuesday, 09 February 2010

BTC gets a makeover

In 1999, the Belgian government established the Belgian development agency, BTC, to implement its development policies. Ten years later, BTC is a major player in the world of development agencies and has adapted to an ever-changing international environment.The concept of a global partnership developed through the adoption by all countries of the millennium development goals,which aim to reduce poverty in the world by 2015. A wide range of development partners are committed to improving the effectiveness of international aid.The common goal is to produce greater impact on poverty reduction. As a result, BTC is reorienting its position. Instead of providing purely technical assistance, the agency will focus more on its role as a national development agency,thereby strengthening its commitment to poverty reduction,in line with the international community.

New slogan and logo: As of January 2010, BTC will adopt the slogan, “Building a fair world”, to represent its new vision. A stronger and more coherent visual identity will reflect the agency’s values of integrity, respect, commitment, innovation and responsibility. The new logo is based on an interrelated mix of warm and cool colours,representing global partnership and solidarity, integral concepts in all BTC activities.

Source: BTC