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Wednesday, 03 February 2010

Growing demand for carbon labels in UK

72% of UK consumers want carbon labels on food products, as this would help them to think 'green', reveals a by Newcastle Business School, Northumbria University. A total of 432 shoppers across all of the UK's major supermarkets were questioned on their demand for carbon labelling, their knowledge of their personal carbon footprints, whether they think climate change is an important issue when buying food, and whether current carbon labels are easily understood. 83% of shoppers do not know their own personal carbon footprint, but almost three quarters of respondents said that clearer carbon labelling on food products would help them to think 'green', the study concluded.63% of those surveyed via a questionnaire thought that carbon labels were a useful indicator for comparing environmental standards, although largely quality and taste (76%) were still deemed more important when purchasing food than environmental issues such as carbon (44%) and food miles (42%). However, 68% claimed their purchasing behaviour had changed significantly in the past ten years. Consumers stated that their spending habits had shifted towards purchasing more free range (46%), more fair trade (42%), more locally sourced food (32%), and more organic and less processed food products (32%).

Source: Green Planet

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