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New EU organic logo, discontent in the organic industry

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Wednesday, 03 February 2010

New EU organic logo, discontent in the organic industry

The three proposals for the EU organic logo, that was being until January 31, raised critical comments within the organic industry in many EU Member States, including the Flanders' organic association BioForum. The new EU logo will be displayed on all organically certified products of the European Union, and the winner will be compulsory on all organic products of the member Countries in addition to existing national ones. The organic industry, however, is very unsatisfied with the three proposals as "they have no visible link with the sector. One could ask the question whether the consumer is aware the an organic product is involved" director Leen Laenens of BioForum says in a statement.That could be remedied by a communication campaign in all member states, but there is no money allocated for that in the European budgets. "We want to avoid at all cost, that a logo nobody wants becomes compulsory," Laenens says. According to the European Commission it is, however, too late to stop the current procedure.

Source: Green Planet