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UK: 'Worlds first' virtual farmer's market launches

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Tuesday, 19 January 2010

UK: 'Worlds first' virtual farmer's market launches

The world's first interactive 3D farmers market has launched to capitalise on the growth of the online grocery sector. Virtual Farmers Market combines a 3D world with a traditional online retail website in an attempt to improve user experience. The site has been created by digital agency, Digital Presence. VFM gives consumers a virtual take on the traditional Farmer's market allowing them to interact with specialist food & drink producers in a 3D environment without stepping foot outside their front doors. In 2009 the online grocery market was worth £4.4bn and is expected to be worth £6.9bn by 2014, according to Mintel. Retail analysts, IGD, however, predict the 2014 figure will be larger.

Marcus Carter, founder of VFM and managing director Carter Food House said: "The VFM gives consumers the opportunity to buy direct from the producer. Seeing the face behind the food is more important today than it has ever been. To be able to connect remotely by using the internet, with the people who make what we eat, enables consumers to get a sense of trust before buying.

Source: Fresh Plaza