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Wednesday, 13 January 2010

Moderation and ethics in 2010 consumers' choices

As the economy gradually recovers from the past year's big slump, changes are expected in consumer behavior: according to a recent survey, in 2010 UK and American shoppers are to pay much more attention to transparency and ethical responsibility in their food and beverage purchases. A survey by market research organization Mintel reveals that, despite a widespread growing confidence and adaptation to overcome the previous restraints, consumers will be adapting to the new economy, moving away from excessive spending toward moderation and higher attention to ethical sourcing and sustainability. According to Mintel, over half of Brits buy more on promotions and 28% have cut back on luxuries. Director of Foresight at Mintel Richard Cope said to Foodnavigator.com: "Balance has become the new mantra. As consumers find they are able to spend again, we’ll see balanced spending and balanced consumption as key characteristics of next year".

Source: Green Planet