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Tuesday, 24 November 2009

Jamaica to launch small business Europe campaign

Jamaica's Minister of Industry, Investment and Commerce, Karl Samuda says the Government will be embarking on a marketing campaign in Europe on behalf of the small business sector in January. The Jamaica Marketing Company, based in London, England, which he explained had been "lying dormant" for many years, will be driving the campaign. He said the marketing assistance was essential for small businesses to compete overseas. "You need money, you can't individually collect enough money to go out and market your own products by yourself. What we need to do is to trod the pavements of Europe and North America. We need to create a virtual army of Jamaican representatives out there selling Jamaican products", Samuda emphasised. He explained that those individuals would be sent to Europe to be the "eyes and ears" of the sectors, to be their sales representatives and to open doors for them.

Source: Caribbean 360

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