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Africa: Orange increases its multi-service operator strategy

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Friday, 16 November 2018

Africa: Orange increases its multi-service operator strategy

In the field of telephony as in many others, Africa has jumped a technological step by moving directly to mobile. The outlook of the smartphone market is still seeing exponential growth. It is estimated that at least 660 million Africans (against 336 million in 2016) will be equipped with a smartphone by 2020[1]. This breakthrough can be explained by several factors, led largely because Orange (Orange.com) is fully mobile: it has established mobile payment services (via the Orange Money service), it continues to invest in mobile internet coverage (14 Orange countries with 4G) and it offers affordable prices to provide accessibility to all. On this last point Orange continues to innovate today by partnering with KaiOS Technologies to democratise access to digital services in Africa. Beginning 2019, Orange customers in Africa will have access to a new category of smart feature phones powered by KaiOS, the operating system from KaiOS Technologies, that is creating an emerging ecosystem of digital products and services at an affordable price. In addition, customers will be able to use Google’s digital assistant – the Google Assistant - in French, English and Arabic to help overcome language and literacy challenges. The first product to launch will be a 3G smart feature phone, followed by a 4G version later next year. The new phones will allow access to in-demand apps like Twitter, Facebook, You Tube, Google Search, Google Maps and the Google Assistant. It comes at an affordable price as a smart feature phone with advanced smartphone-like functionalities. This offer will be available in almost every country where the Group is present. High-quality online lessons for all, everywhere. Of all the digital revolutions, e-learning is arguably one of the most transformative for Africa. Online education will make it possible to train the millions of professionals the continent needs to take charge of its development. Through its “African Digital School” programme, Orange aims to mobilise its infrastructure, access and expertise to help Africa rise to the challenge of training young people, especially in digital growth sectors.

Source: orange.africa-newsroom.com

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