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Senegalese growers in Eastern European markets

Video guest: Josephine Mwangi

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Tuesday, 14 March 2017

Senegalese growers in Eastern European markets

Senegalese growers and exporters are increasingly working with European markets. Both by increasing their presence at events like Fruit Logistica and by taking advantage of their unique seasonal position in the world market. ASEPEX, a Senegalese organization has been helping the sector in promoting mangoes, cherry tomatoes, watermelons, limes, sweet potatoes and butter nut squash worldwide. According to Oulimata Fall Sarr, this year they’ve noticed that there are more opportunities for trade in Eastern Europe. Countries like Russia and Poland are looking to diversify their sourcing, as they want to become more independent from Europe and the US due to political and economical unrest. She also said that they can sell more fruits and vegetables now because Senegal is able to meet international standards. The organization aims to get in touch more with importers, buyers and retail chains while creating a presence abroad by attending trade fairs and exhibitions. Through exhibitions, it also gave them opportunities to do more market research with regards to the European sector or learn more about best practices, such as organic growing methods. Senegal attended Fruit Logistica with its own national pavilion. The delegation consisted of 8 exhibitors and 16 professional visitors. While this is only the second time for the Senegal pavilion, ASEPEX has been visiting the event for 8 years.

Source: Fresh Plaza