The South Pacific Tourism Organisation (SPTO) is creating greater awareness of tourism in the South Pacific Islands region across Europe, through a series of marketing events over the next two months. Meet the Pacific is a series of one-day business-to- business meetings that’s held across five European cities, namely Barcelona, Milan, Prague, Zurich and Manchester from 22 February to 6 March. It creates the opportune platform for Pacific tourism suppliers to meet with key European tour operators (buyers) who are committed to or interested in selling the South Pacific as a destination to their clients. “Meet The Pacific is a great way for South Pacific tourism bodies and operators to meet with key industry buyers in Europe in a short period of time, and maximize their resources with maximum impact for their particular destinations, product and service offerings,” said SPTO Marketing Manager Alisi Lutu. Now in its third year, the event is organised by Rosie Holidays (Fiji) and Turama Pacific (Cook Islands) and supported by SPTO. On 25 February, SPTO will also participate in a consumer tourism event called Visit Pacific in Malmo, Sweden. Visit Pacific organiser Tour Pacific, a Swedish-based South Pacific Travel Specialist, has confirmed 33 exhibiting companies including airlines, cruise operators, tourism offices and hotels from the South Pacific Islands region with tourism representatives from Fiji, Cook Islands, Papua New Guinea, Samoa, Tahiti and Vanuatu expected to attend. SPTO’s presence at Visit Pacific will help ensure that the region’s smaller Pacific Island destinations get a voice at this key event. These events lead up to South Pacific Islands’ participation in ITB Berlin (or Internationale Tourismus-Börse Berlin in full), the world’s largest consumer and travel trade show in Europe from 8 to 12 March along with national tourism offices and private sector (airlines, resorts, tour operators) from Fiji, Cook Islands, New Caledonia, Papua New Guinea, Samoa, Solomon Islands, Tahiti and Vanuatu. The annual event attracts thousands of participants and experts mainly from the European travel and tourism industry, as well as globally. Participants at ITB range from all sectors of the tourism and travel industry including travel agents, wholesalers, tour operators, hotels, airlines, media, government representatives and other travel related companies.