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Monday, 01 December 2014

Ivory Coast & Nestlé sign an agreement for the Nescafé Plan

On behalf of the Ivory Coast State, Minister of Agriculture Coulibaly Mamadou Sangafowa has signed a partnership outline agreement with Nestlé Ivory Coast CEO Mauricio Alarcon covering the launch of the Nescafé Plan, under implementation in the country since last year. The partnership relates to the sustainable development of green coffee in Ivory Coast and is a part of the national policy to revive coffee cultivation. According to the Minister of Agriculture, the programme has required the Government to set aside an investment of eight billion CFA francs. In addition to forming part of the National Agricultural Investment Programme (Programme national d’investissement agricole – PNIA), the Nescafé Plan is also an element in the Public/Private Partnership Platform (PPPP) strategic initiatives, regarding which President Massandjé Touré-Litse, Director General of the Coffee-Cocoa Council, attended the ceremony.

The Nescafé Plan is a global Nestlé initiative designed to stimulate the sustainable production of coffee in the 14 countries covered. It will help solve the main economic, social and environmental issues affecting the coffee-growing communities with which Nestlé works. The programme is divided into three sections: responsible coffee cultivation, enabling growers to boost their incomes and their harvest quality while protecting natural resources; responsible coffee production, by easing the environmental footprint of the industrial procedures involved in converting the coffee into the finished product, mainly in Nescafé factories; and responsible coffee consumption by raising the awareness of consumers and production chain players to its importance for the country.

Source: aip.ci