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Monday, 18 August 2014

Protecting rooibos trademark, promoting economic growth

In the recent ruling to protect the rooibos trademark under the Geographical Indicators (GI) framework of South Africa's intellectual property (IP) laws is a major step in protecting South African products, that could boost economic growth and competitiveness.

The reciprocal agreement between South Africa and the European Union sees South Africa's rooibos and the EU's feta cheese get GI protection and gives rooibos producers ownership and authority over the name.

Dawie de Villiers, Chairman of the SA Rooibos Council, says, "Obviously we're delighted that this iconic South African product now enjoys international protection under a robust regulatory framework.

"Governments have an obligation to protect their nations' assets and the Department of Trade and Industry's (the dti) efforts in securing GI for rooibos could provide real impetus for other intrinsically local products. By rights, a GI for rooibos should be fairly simple undertaking. It's grown in a very specific and limited part of the Western Cape and nowhere else in the world.

Source: bizcommunity.com

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