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Thursday, 14 March 2013

European GIs: worth €54 billion worldwide

"Our GIs are worth €54.3 billion worldwide, and they represent 15 % of our total food and drinks exports, ” Dacian Cioloş, Commissioner for Agriculture and Rural Development, said after the publishing of the results of a study on the value of the EU name protection scheme for all food and agricultural products ("geographic indications" or "GIs") on March 4.
The study also reveals, that in average GI products were estimated to be sold 2.23 times more as compared to non-GI products.
This is the first study of the kind, collecting and analyzing economic over the 2005-2010 period. The study took in account the 2768 EU names, out of which 1560 belonged to wines.
Between 2005-2010, 20% of European GI were exported outside of the EU, with extra-EU exports representing some € 11.5 billion, the products being mainly destined to the US (30%), Switzerland and Singapore (7% each), Canada, China, Japan and Hong-Kong (6% each), the study shows. However, the majority of the sales of European GI products- 60%- took place in the country where these products originate, while other 20% to other EU countries.
Over the same period, wines accounted for 56% of all sales of EU products with a protected name (€30.4 billion). Agricultural products and foodstuffs accounted for 29% (€15.8 billion).

A "geographical indication" (GI) is the name of a product where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin. It is a type of intellectual property right that can apply in the EU to different types of products.
A new regulation on quality schemes for agricultural products and foodstuffs in the EU entered into force on January, 3 2013 and brings among others a new legal basis for inserting third country GI protected through bilateral agreements into the EU register.
The European Commission signed on Monday 26 November in Zanzibar (Tanzania) a cooperation agreement with the African Regional Intellectual Property Organization (ARIPO) to improve the protection of traditional agricultural products (geographical indications or "GIs") in Africa.

The next Brussels Briefing on 17th April will deal with Food, geography, local traditions: Protecting traditional food products which will include Geographical Indications.
You can register at: http://brusselsbriefings.net

Source: European Commission