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Spanish farmers take food co-ops one step further

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Thursday, 07 April 2011

Spanish farmers take food co-ops one step further

Independent farmers on the Mediterranean island of Majorca are bypassing distributors and selling their organic produce directly to customers over the Internet. The idea originated in food co-operatives, where consumers form groups to buy produce in bulk directly from farmers. But instead of waiting for potential customers to found a co-op and find the farmers, Majorcan growers are now selling their products on a website called "Aforavila." Choices are few when it comes to competing with larger industrialized farms. Small farms are numerous but produce only a fraction of the overall agricultural output. Their prices are usually higher than what the mass producers ask. Cutting out wholesalers and distributors helps level the playing field and creates a win-win situation for farmers and customers. Farmers earn more than they would using a middleman, while customers pay less for their organic produce.

Source: DW-World