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Launch of a European project promoting Fair Trade cotton

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Friday, 25 February 2011

Launch of a European project promoting Fair Trade cotton

The European Commission has just approved funding for a project called “Promotion of Fair Trade Cotton in Europe”. The partners involved are the French Platform for Fair Trade (Plate-Forme pour le Commerce Equitable), Fairtrade Mark Ireland, the Fairtrade Foundation and People and Planet (a British student association). The 3-year international project (2011-2013) has the objectives to raise public awareness about the challenges of Fair Trade cotton in France, Ireland and Great Britain and to constitute a lobby regarding decisions made by purchasers in local authorities and universities. On a European level, the objective is to ensure coherence in public procurement legislation by supporting the Fair Trade Advocacy Office’s work in Brussels. In France for example, the main project activities will take place through the « Fair Trade Territories » campaign (the French equivalent of « Fair Trade Towns »). This project has been encouraging local authorities since 2009 to develop Fair Trade procurement policies, to support Fair Trade actors and to promote this sector. Among other activities, the campaign will participate in fairs targeting local authorities; it will constitute a database for Fair Trade public procurement; and it will offer training for public purchasers on Fair Trade cotton specificities.

Source: Commerce Equitable