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N. Ireland Drinks Company secures lucrative South Africa export deal

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Monday, 25 September 2017

N. Ireland Drinks Company secures lucrative South Africa export deal

Derry-based whiskey maker Niche Drinks has continued its international expansion by securing a lucrative export contract in South Africa. The company, which also makes cream liqueurs, flavoured vodkas, ready-to-drink cocktails and microwaveable Irish coffees, will supply its Quiet Man whiskey brand to major wholesaler and retail chain Ultra Liquors in a deal that could be worth a quarter of a million pounds. The export order, secured with Invest NI trade support, is initially for one container of 1,000 cases, but further are expected. The first foray into the South African market comes just weeks after tNiche secured its first Russian orders of The Quiet Man whiskey in a £340,000 deal. Speaking to the Irish News commercial director of Niche Drinks Michael Morris said Ultra Liquors was the "perfect fit" for the company and said there are high hopes for replenished orders very quickly. "We're going into full distribution in their cash and carry network, which is 70 big stores across the country. So that means our secondary distribution could be between two and three hundred outlets, maybe more. The hope would be that in a calendar year we could send four or five containers of whiskey down there." The Derry firm believes the deal could be worth at least a quarter of a million pounds a year and if successful may include its cream liquor.

Source: www.irishnews.com