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Monday, 24 July 2017

“AFFRUIBANA”: to Defend Interests in International Trade

Fruit producers and exporters from Cameroon, the Ivory Coast and Ghana have officially launched AFRUIBANA, an association that will allow fruit producers on the continent to combine their efforts with a view to having their voices heard better in international trade. During a visit to Brussels, Cameroon Trade Minister, Luc Magloire Mbarga Atangana, launched the association to European institutions on Wednesday, July 19. As representative of the African, Caribbean and Pacific Group of States (ACP) during the various Councils of Ministers addressing the banana industry, the minister was lauded for this initiative, which is on a mission to defend the interests of African fruit farming. Established under Cameroonian law with headquarters in Douala and representation in EU institutions in Brussels, AFRUIBANA gathers several representatives of producers and exporters from different sub-Saharan countries, notably Assobacam, the Cameroon banana industry association, and OBAMCI, an Ivory Coast organisation of producers and exporters of bananas, pineapples, mangoes and other fruits. The banana industry in the Ivory Coast and Cameroon employs over 15,000 people, in turn representing nearly 50,000 indirect jobs in each country. The two countries together produced nearly 600,000 tons of bananas in 2016. In Brussels, AFRUIBANA has thus become the permanent representative of a community of fruit producers and exporters across Cameroon, the Ivory Coast and Ghana. The association will thus take steps to support competitiveness and export fruits to EU countries. It will also serve as an interface between producers in the sector and European institutions to secure financing and support for African fruit growers. AFRUIBANA also has a key role in the representation and advocacy for asserting the quality and importance of agro-industrial value chains across the African continent in terms of economy, social affairs and environmental impact. “The European Union is the main outlet for African bananas, for historical and geographical reasons, says Joseph Owona Kono, Chairman of AFRUIBANA.

Source: Liberian Observer