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Kenya seeks tourists from the Netherlands

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Monday, 23 January 2017

Kenya seeks tourists from the Netherlands

Kenya Tourism Board (KTB) kicked off the year with a strong presence at the Vakantiebeurs trade Show, Netherlands held between January 11th and January 15th 2017. This was in a bid to Woo Netherlands tourists even as the sector is quickly recovering. With over 120,000 visitors, Vakantiebeurs is a leading business-to-consumer trade show. It serves as a platform to understanding market performance and emerging trends. Statistics have shown that Africa is among the top 5 regions trade show visitors have sought holiday information on. KTB capitalized on how consumers often plan and book their holidays from the broad offering of destinations exhibiting at the show. “KTB has continuously invested in growing markets as part of our market diversification strategy. This has enabled us to leverage on some of the markets with key numbers of outbound visitors into Africa. Netherlands is one of these and with particularly high interest in Kenya’s Safari product,” says KTB’s CEO, Betty Radier. Between January and October 2016, Kenya’s total international arrivals by air and sea stood at 729,682. Kenya received 27, 350 visitors from the Netherlands between January and November 2016, an increase of 2.4 per cent. The Magical Kenya stand featured top industry players including Severin Travel Africa, Travelshoppe, Safari Sharing and Embassy of Kenya, Hague. KTB used the opportunity to showcase Kenya’s varied tourism product to visitors at the stand This is also part of the overall effort to counter the negative publicity occasioned by restrictive travel advisories in Kenya’s key source markets.

Source: exchange.co.tz