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Business ideas for 2017: African ingredients

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Tuesday, 17 January 2017

Business ideas for 2017: African ingredients

With exports such as sorghum, baobab, and black soap sparking trends in the UK, 2017 is the year to create a business focused around African ingredients. Popular for their health benefits, exotic appeal and the positive impact of sustainable trading on native communities, African ingredients have been predicted to become an even hotter trend in the European market this year. Citing Africa’s rising GDP and improving infrastructure, Mintel suggests that the continent will continue to become a more powerful trading partner for Europe, with its youthful population and burgeoning middle class driving prospects further.European consumer interest is growing too, with the Global New Products Database (GNPD) citing statistics that the percentage of food and drink products with African ingredients climbed 41% between 2011 and 2015. Despite the volume of products already on the market, increasing demand continues to create plenty of room for new businesses using African ingredients to find their niche… Starting an African ingredients business: Why it’s a good business idea According to Richard Cope, senior trend consultant at Mintel, African ingredients encompass “a winning combination of authenticity, provenance and exoticism” which is likely to find favour with new consumers this year. A number of African ingredients have already proved extremely popular. For example baobab, an antioxidant and fibre-laden fruit, has been recognised as ‘queen of the super-fruits’, with Western demand spiking sharply since 2011. In fact, data from SPINS revealed a staggering 208% increase in US baobab sales between 2014 and 2015.

Source: www.startups.co.uk/