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Survey identifies new potential Botswana beef export markets

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Tuesday, 02 August 2016

Survey identifies new potential Botswana beef export markets

A new report by the Botswana Private Sector Development Programme (PSDP) says there is huge potential for Botswana beef exports into 11 more markets in Europe, Asia, the Middle East and Africa. Like other loss-making parastatals, the Botswana Meat Commission (BMC) has been challenged to expand beef sales beyond the traditional European Union market amid concerns that although still lucrative, the EU market was either static and showing signs of potential decline. According to the analysis, the EU market had become too competitive for Botswana as the preferential status it enjoyed previously had been eroded by the EU’s granting of similar provisions to competitors through a series of bi-lateral and multi-lateral agreements signed over the past few years. Further, the report noted that Botswana should seek new markets because her traditional position as the preferred beef supplier to the EU had been eroded by the ever-increasing cost of the business arising from the EU’s stringent requirements for animal health and food safety.

Source: sabc.co.za