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Thursday, 03 March 2016

The rise of internet veg box schemes in sub-Saharan Africa

Growing up on a farm in central Kenya, Winston Wachanga witnessed the piles of fruit and vegetables that perished after never making it to a market. Later with a tomato farm of his own, he experienced the same struggle of farmers across the country trying to find a buyer. “We have so much produce but accessing customers is difficult. We don’t have capacity to get produce to market and we end up being exploited. It becomes frustrating,” he says. To solve this gap, Wachanga set up online delivery company Kitchen Soko. In less than a year he has built up a network of 80 local farmers in Kenya whose produce is delivered in a box straight to the customer’s front door. Customers can find out exactly which farm the produce has come from. Wachanga is one of the tech entrepreneurs tapping into Africa’s middle class as well as the continent’s improving access to internet. In 2013 McKinsey estimated that by 2025 e-commerce could account for 10% of retail sales in Africa’s largest economies.

Source: The Guardian