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Thursday, 18 February 2016

Belize Shrimp Growers’ Conquer Premium Markets UK

A strong will to increase its export market base and achieve the coveted international Aquaculture Stewardship Council (ASC) certification led to the formation of the Belize Shrimp cluster and it is now reaping the benefits of accomplishing both goals. Challenged by an unforeseen viral disease which severely impacted the Belize shrimp industry, the cluster still managed to successfully supply UK based multinational retailer Marks and Spencer as well as the second largest supermarket chain in the UK, Sainbury’s, with 1.1 million pounds of shrimp in 2015. Under the Sainsbury agreement, the shrimp is repackaged under its premium brand and sold exclusively by the chain as it has agreed not to source shrimp from any other supplier under its brand. This has resulted in a higher than projected price premium for exports to these markets. As a direct result of Compete Caribbean’s intervention, Belize Aquaculture Ltd. – the lead firm responsible for the UK arrangements – was able to guarantee quality, consistency and volume by engaging in purchase agreements for the type and quality of shrimp needed from the other ASC certified farms in the cluster. As a result, even the smallest firms in the cluster plug directly into the export value chain for Belize shrimp.

Source: Compete Caribbean