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Ivory Coast attracts French businesses and their new rivals

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Thursday, 04 February 2016

Ivory Coast attracts French businesses and their new rivals

French businesses are reinvesting in the Ivory Coast, but "the Ivory Coast is not a private hunting ground". This was the warning given in the Business France seminar on the country on 19 January by Jean-Louis Menann-Kouamé (our photo), Director General of the Banque internationale pour le commerce et l’industrie de la Côte d’Ivoire (BICICI), a subsidiary of BNP Paribas. In the Ivory Coast, the sixth French IT group GFI has bought Somafor, a company that "will allow us to suddenly have critical mass and be a citizen, considered as local", explains its Business Development Manager for Africa, Brice Demogé. Jumia, for its part, set up shop in Abidjan two and a half years ago. "I was surprised at the speed of our development. There is a big local consumer appetite", reports Francis Dufay, Director General of this company in the Ivory Coast, which calls itself an online commercial centre. In the Ivory Coast, its online shopping centre, with a workforce 300, makes nearly 2,000 sales every day and receives a good 600,000 unique visitors a month in the fields of fashion, household electrical appliances and mobile telephony.

Source: Le Moci