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Even Haiti Is Buying European Sugar


Tuesday, 28 November 2017

Even Haiti Is Buying European Sugar

European sugar is turning up in odd places. Production from the region’s beet farms is drawing buyers as far away as Haiti, once a major grower of cane in the Caribbean, and Sierra Leone in sub-Saharan Africa. It’s even shown up on the Pacific island of Pitcairn, one of the remotest abodes on Earth. Any demand is good news for producers such as Suedzucker AG, the world’s biggest, and main European rival Nordzucker AG as a supply glut has pushed white-sugar prices down 27 percent this year in London. That followed a European Union decision to end quotas on output and exports. “There is a vibrant market out there that loves to take European white sugar right now," Nordzucker Chief Executive Officer Hartwig Fuchs said in an interview at the company’s headquarters in Braunschweig, Germany. "We are the cheapest supply today." The EU’s share of global exports will more than double to almost 5 percent this season, according to the International Sugar Organization, a group that counts producing countries among its members. While Europe will want to maintain its traditional markets like Israel, Egypt, Norway and Switzerland, deliveries have also been booked to Cameroon and Mauritania in northwest Africa in recent weeks. Fuchs highlighted an odder delivery to Pitcairn a year ago, only known to Nordzucker after a traveler from Braunschweig sent it a snapshot of its 25-kilogram sacks dropped off by a passing cruise liner. The volcanic outcrop is home to 50 or so mostly descendants of 18th Century mutineers from the ship HMS Bounty and about 10,000 miles from Europe as the crow flies, double the distance from Brazil, the world’s top sugar exporter. More significant are sales of sugar produced by German competitor Suedzucker to Haiti, once one of the world’s main producers and just a few hundred miles from growers in Jamaica and Belize.

Source: Bloomberg